For brands and independent sellers
Retail & Live Shopping
Turn product demos into live shows subscribers actually pay to attend.
Brands and independent retailers use live video to demonstrate products, answer questions in real time, and drive urgency — one of the fastest-growing streaming verticals alongside traditional e-commerce. DCAST combines live rooms, chat, subscriber access, and multistream reach for launches and drops.
Live
Chat + polls during shows
Multi
Social restream options
VOD
Always-on product demos
What DCAST gives you
DTC brands, fashion boutiques, beauty creators, gadget reviewers, makers
Show-and-sell live sessions
Host a DCAST Room or stream where presenters are on camera, chat handles product questions, and polls capture buying intent in the moment.
Subscriber-only drops
Gate exclusive launch streams and early access replays behind subscription tiers or one-time access rules.
Reach browsers on social simultaneously
RESTREAM the same live show to Instagram, TikTok Live endpoints (where supported), or YouTube while checkout links live on your DCAST page.
Evergreen demo library
Upload cut-down demos, tutorials, and unboxing videos as VOD so shoppers who missed the live still convert.
How it works
Plan the show format
Decide run-of-show, who is on camera, and which products appear in each segment.
Create the live stream or room
Use a stream for one-to-many showcases or a room if you want co-hosts and VIP buyers on camera.
Add RESTREAM for discovery
Connect the platforms where your audience already scrolls. Keep purchase CTAs on your branded DCAST page.
Measure and iterate
Use Analytics on peak concurrent viewers and average watch time to refine length and pacing for the next drop.