Platform analytics
Use analytics data to grow your audience
Turn raw numbers into decisions about when to stream, what to create, and how to promote.
Before you start
- You have run at least three broadcasts or published several videos.
- You have a general goal: more viewers, longer watch time, or more subscribers.
Steps
- 1Open Analytics and set the date range to the last 30 days.
- 2Note the days and times when your peak viewers were highest — this is when your audience is most active.
- 3Plan your next streams at those times.
- 4Look at your top-performing content — what topic, length, or format got the most views?
- 5Create more content in that style.
- 6Check whether viewer numbers are growing week over week using the date range selector.
- 7If a specific video or stream drove a spike in subscribers, identify what made it different.
- 8Share your best-performing content links in places where your audience already spends time.
Expected result
You have a clear picture of what is working and a simple plan to do more of it.
Common problems
The data changes every day and I do not know which numbers matter.
Focus on three numbers only: total unique viewers, average watch time, and new subscribers — ignore the rest until those are growing.
My audience is very small and the data is hard to read.
With small numbers, even one or two extra viewers changes the percentages dramatically. Look at absolute numbers rather than percentages.
Analytics look good but subscriber numbers are not growing.
Make sure your public profile and site are set up — viewers need a clear way to subscribe after watching.