How to Boost Holiday Video Sales with Gift Cards

The holiday season is prime time for video businesses to increase revenue. Gift cards have emerged as a flexible, appealing option for customers seeking unique digital gifts.

Why Gift Cards Work for Video Businesses

Gift cards provide a way to turn subscriptions, memberships, or on-demand content into thoughtful, customizable gifts. The appeal lies in their versatility:

Flexible budgets: From $25 to $200+
Easy delivery: Instant digital fulfillment
New customer acquisition: Recipients become potential long-term subscribers
Organic referrals: Gifted content leads to word-of-mouth marketing

How to Set Up Gift Cards

1. Define Pricing Tiers

Tier	Price	Access

Basic	$20-30	1 month subscription

Standard	$50-75	3 months + bonus content

Premium	$100+	Annual access

Custom	Variable	Choose your amount

2. Use Platform Tools

Most video platforms provide gift card management:

Set up recurring subscription-based cards
Link cards to specific content libraries
Track redemption rates and preferences

3. Clear Redemption Policies

Communicate:

Expiration dates (if any)
Refund policies
Redemption process

5 Types of Gift Cards to Offer

1. Subscription-Based Gift Cards

Perfect for recurring content like live classes or monthly webinars. Let recipients choose duration (1, 3, 6, or 12 months).

2. Content Bundles

Bundle multiple pieces into a single gift. Example: Short film + behind-the-scenes + director Q&A session.

3. Customizable Amounts

Allow customers to choose any value ($25, $50, $100, or custom). Flexibility increases conversion rates.

4. Seasonal Themed Cards

Create holiday-specific designs and names. "Gift of Learning" or "Holiday Wellness Package" adds emotional appeal.

5. Discounted Bundles

Combine gift cards with discounts: "$50 card + 10% off next purchase when shared with a friend."

Creating a Promotional Page

Essential Elements

Holiday branding: Festive visuals and colors
Clear CTA: "Buy Gift Card" button prominently displayed
Testimonials: Social proof from satisfied customers
Pricing table: All options at a glance
Urgency: "Order by Dec 20 for guaranteed delivery"

Promotional Strategies

Email Campaigns

Send in early December
Subject: "Gift a Year of [Your Content] This Holiday!"
Include direct purchase links

Instagram/TikTok: Holiday-themed videos showing gift card value
Hashtags: #DigitalGifts #HolidayContent #GiftOfLearning

Paid Advertising

Target: "holiday gifts," "digital gifts," "subscription gifts"
Retarget website visitors with gift card ads

Influencer Partnerships

Partner with micro-influencers to showcase gifting your content.

Conclusion

Gift cards offer a unique way to turn video content into meaningful gifts while expanding your customer base. By focusing on clear pricing, customizable options, and strategic promotion, video businesses can capitalize on holiday demand.

For businesses looking for scalable solutions to manage live streaming, VOD, and gift card integration, platforms like dcast.tv provide the tools to create a seamless experience.